Blogging With Purpose

At Blood Hound Unchained, Mary McKnight spoke about “Blogging with Purpose” and she gave excellent points about the purpose of your blog. Your real estate blog is to be used as a tool to generate business and in order for you to do that, you need to be where the consumers are at. She made it a point to say that you should not be spending too many hours in the day on Active Rain commenting on blogs as this does not bring you any business unless your target audience are real estate agents and loan officers.