Are you taking the time to invest in your future? What you do today, will effect you months and months from now. That holds true with your marketing for your real estate business.
If you spend money on an ad in the newspaper or local real estate magazine, your hope is to generate business as soon as the ad or magazine hits the stands. This type of marketing is only good for generating business today. The question you need to ask yourself, “What are you doing today that will help your business grow for the future?” The answer should be, “Investing your time in your website!”
Just having a website is not going to bring you in business, there are things you have to do to help your website grow and get stronger. It’s like having a baby. When you are blessed with a newborn, all the newborn does is eat, sleep and cry. But over time your baby begins to grow, starts to crawl, then walks, speaks their first words, begins to run, form sentences and then off to school. All this didn’t happen over night. You as a parent devoted your love, nurturing and encouragement that led to these events. Well it’s the same concept with your website. It takes you investing your time by adding fresh and unique content, gaining theme and authority links, blogging, submitting articles and press releases and the list goes on and on. As your website begins to age, it grows with content and gains valuable links, people begin to find you and over time your website becomes an authority website.
Your website should be your focal point of your universe! If you don’t have a blog attached to your website, get one. I recommend WordPress! Everything you do from this point needs to be directed back to your website. If you post an ad on Craigslist, make sure you have a link going back to your website. If you write a blog article on Active Rain, make sure you have a link pointing back to your website. If you submit a real estate press release, make sure you have a link pointing back to your website. As silly as it sounds, many real estate professionals aren’t doing it.
Your real estate market might be competitive on the Internet and I say so what! Until your website gets stronger, go after long tail search phrases. If your website still won’t rank for long tail search phrases, then use other resources that will rank. Real Estate Blogs like Active Rain and WN Real Estate Blogs are authority platforms that usually rank for your blog article title. Use them! I recommend writing the blog article on your real estate blog and then submitting the same title on Active Rain or Wanna Network with a summary of the blog with a link back to your main real estate blog. When the Active Rain or Wanna Network Blog ranks, the consumer will click on the link and begin to read your article, more times than not, they will click on the link to go to your main real estate blog to finish reading the article. This is where you want the consumer, on your real estate blog or website. This increases your chances of turning them into your client as they are on your website!
Remember, you are blogging for business not for other real estate industry professionals!
Use the tools and resources that are at your disposal to build your web presence!
We are not the FHA, VA, USDA, HUD or any other government organization. The content on this blog is intended for information purposes only. 
Having a Web Presence is so important as now they say these days 90% of people go on the web first prior to ever hitting the streets. Great post Tony!
We’re excited about our new mortgage crm blog. It is all about the content now. Good info on the long tail search strategy.
Great advice. I am finding that i am maxed out on getting links from places like Active Rain, REW, and a few of the other blogs that I own. So now I am having to manufacture other platforms.
It’s actually a 2-part deal. Optimize your website and when you start getting the leads… answer your phone.
Great article. I love seeing such concepts put out there in a straight forward manner. Great job!
CW – http://www.loanofficermarketinglab.com/blog
Building your business for the future should no doubt include building your web presence whether you do it yourself or pay someone to keep up and optimize the site.
75% of the money my company earns goes back to the web. I am the owner of my company and do NOT take a check. The way i look at it is, once i am done i will have more money then i can spend. So it is a means to an end.