If you are a real estate agent and you are using your website as a way to generate business, than why are you putting Google Ads on your website? I can’t believe how many real estate agents put Google Ads and other displays ads that have nothing to do with Real Estate on their websites! Before I go on, let me say that I use Google Ads on my websites and I generate a pretty decent revenue from the Google Ads but I don’t have them on my real estate website that I use to generate business and here’s why.
Google Ads are advertisements for services and/or products. If you place Google Ads on your real estate website, Google will have relevant ads that display and these ads are usually links to your competitors. Now you are taking all your hard work of getting your website to rank in the search engines, to generate traffic and ultimately business but now you are encouraging your traffic to leave your site to a competitor and to make it worse, you are only making a few cents from Google with each click of the Ads. So instead of potentially getting a client and making a 3% commission, you are settling for a few cents? Now does that make sense?
The reason I bring this up was because I was browsing sites in the Las Vegas Real Estate Market and I couldn’t believe how many Las Vegas Real Estate websites had Google Ads all over them. Almost every ad was a link to another Las Vegas Real Estate Agent!
So if you are going to use your website to generate real estate business, don’t give away potential clients to your competitors by placing Google Ads on your site!
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I agree. It doesn’t make sense (cents) to me either. All the work done in blogging, costs to advertise and get your website visited and then you want to distract visitors by sending them to your competitors or something that takes away from their focus on you. The only one making out on this is Google.
It is unprofessional for any business to have advertising on their website that is irrelevant.
Believe me, I understand the monetization argument. My own website has advertising, but only for those businesses which I believe are relevent to my own business and relevevant to the interests of my visitors.
When I visit a real estate sight, I want only that information which supports my reason for visiting.
By the way, those of you who are using Google Ads, are you REALLY making any money? Why are you bothering?
I put ads on my website to make money. I also have a theory that google likes sites with adsense ads on it. After all, they don’t make by sending traffic to sites without ads.
You can actually regulate so competitors sites don’t show up. The ads are usually for national foreclosure sites and stuff. Not really competition. My site generates lots of traffic for people looking for stuff in other markets I don’t want to service anyways.
I put Google Ads because I believe it give you Google juice. Google crawls your site and rates it with many factors. I think ad words and ad sence helps. I may be wrong. But i am dominating my keywords.
I agree it is misdirection, but most of the ads on my site were not local competitors.
Believe me it was not fot the money.
Richard
I think if they are relevant ads having them on your site that may offer other relative content beside yours just enhances the users ability to pick and choose what they want.
Of course you want to gain a client and the 3% commission but if they are not becoming clients why not try and make additional moneys from adsense while people visit the site.
Dont over do the ads. Make the content and SEO the priority.
Frank