Top 5 Mortgage Marketing Posts of the week – June ’09 Week 3

by David Orsini on June 19, 2009

  1. Freeing The Real Estate Market From The Real Estate Industry – Last week I introduced the NASDAQ of the real estate industry post by Brian Brady. This week he did a follow up to that introducing AREBOT.com; which will post real time offers; you can even watch a ‘ticker’ for specific zip codes. Brian is doing a conference call on 6/24 to officially introduce everyone to it; and I will certainly be on that call.
  2. Becoming Nordstrom - Yes, odd title. But Dan Kublawi goes into great detail on the importance of differentiating yourself with service in your mortgage marketing; otherwise you will simply blend in with every other originator in your market.
  3. Five Ways to Manage Your Reputation Online – Spencer Rascoff gives some really good advice on managing your reputation online. I especially like the one about “if you wouldn’t say it in person, don’t say it online (even if you are anonymous).
  4. The Case For Twitter - Chris Johnson gives a couple of real-life samples of folks on Twitter simply begging for the help of a professional in their market. He uses search.twitter.com/ to search for those people who he may be able to help.
  5. How to Get Off the Boom-Bust Roller Coaster - This is a great post about modeling your business around referrals to mute the effects of the boom-bust cycle of the mortgage industry. Who wouldn’t want to create a ‘referral tree’ with 72 branches based on a single loan?

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