Top 5 Mortgage Marketing Posts of the week – June ’09 Week 4

by David Orsini on June 26, 2009

  1. Effectively Following Up On Sales Leads – The old adage that the sale is in the follow-up has never been more accurate in today’s marketplace. This article discusses the importance of either setting up systems or responsible parties in your team to ensure your customer follow up happens… no matter what.
  2. Web Appeal – It’s the New Curb Appeal – I have actually been finding a lot of really interesting articles over at the Zillow blog lately. As you might have surmised by the title; this article discusses the selling power of Web 2.0 when used to promote your real estate listings.
  3. “I’ll Hold Myself Accountable” – The Beginning of the End – There has been a big movement over at the Top of Mind Networks Blog about a code of ethics, or a revolution in this industry. This article is right on target with that; discussing how we can use friends in our industry that we respect and trust to hold us accountable for our actions; both on an ethical level and a production level.
  4. Proven Script to Get Realtor Respect – I actually shared this one on Broker Outpost as well. I thought Chad Weber did an amazing job with this script he uses when calling on new realtors.
  5. How Do You Measure The True Success Of Innovation? – The infamous Mark Madsen talks about always striving to find better ways of doing things (even if the way you and everyone else is doing is currently working). He is not a firm believer in the “if it ain’t broke, don’t fix it” theory.

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