Top 5 Mortgage Marketing Posts of the week – July ’09 Week 1

by David Orsini on July 6, 2009

  1. The “Acres of Diamonds” in Your Own Backyard – The Mortgage Cicerone is on his soapbox again. Originators need to mine their own client list for referral and refinance opportunities.
  2. Thoughts on Social Media and Branding – Rob Hahn describes branding as a promise and social media is a very powerful branding chanel.
  3. Why Loan Officers Kill Deals - Ken Cook describes how full transparency is best for everyone during the loan process. Setting improper expectations with a borrower and not coming through is not going to get you any referrals from them or their realtor; not to mention it is unethical. Mortgage professionals need to join the Mortgage Revolution and always give the truth.
  4. Shouldn’t reverse mortgages allow repair set-aside money released in draws? – This is a really good article describing a flaw in the current reverse mortgage system. Contractors cannot take a draw for materials prior to doing the work; so they are taking on all the risk.
  5. Elite Originators Aren’t Elite Because They Wear Nice Ties – Mark Green talks about what it takes to be successful in this business. Two of the main keys are mining your database and not being afraid to re-invest into your business.

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