5 Simple Strategy for Writing Better Press Releases

Press Releases can be an excellent link building method for any business. It gives your business a unique opportunity to reach new customers and generate extra exposure & traffic. Unfortunately, there are still a lot of publishers out there who doesn’t know how to take advantage of all the perks a Press Releases can be an excellent link building method for any business. It gives your business a unique opportunity to reach new customers and generate extra exposure & traffic. Unfortunately, there are still a lot of publishers out there who doesn’t know how to take advantage of all the perks a well-formatted press release can offer. So in this article we will be sharing some easy to follow strategies for writing better press releases.

Strategy 1: Writing Better Titles

Any good Press Release Submission site will usually let you have a title of 120 characters or more. However, personally I find that having a really long title doesn’t always work so well when they show up in the Search page or even in the RSS Reader. So it is always best to keep your headlines short and to the point. A title of around 70 characters usually looks pretty well. Short title is also beneficial when it comes to comes to submitting your PR to social media sites like twitter where there is a real issue of space constraint.

Several recent studies involving mostly eye tracking has showed hat how you write your titles makes a big difference in terms of click through rate and conversions. Always write good title that is eye-catching and at the same time informative for the reader. You have to make sure that your title is interesting while still matching your story. Oh, title case helps make your release look more professional, and it will do a better job at catching the eye of your readers.

Strategy 2: Always include Links, Photos & Videos

Don’t forget to include your link when you are submitting your press release. Make sure the link has http:// in front of it or else sometimes the press release site won’t consider it as a hyperlink and will show it as text instead. For SEO advantages, always use good anchor text for your links and add them in the body of your press release. It is also important to include the actual URLs in at least two places for those who syndicate the press release and don’t use anchor text.

There is always an argument as to how many links you should include in each press release. One of the things you’ll need to look for is the limits at the sites you submit to. Some press release submission sites will have no limits. Others will limit you to three only. Just remember that, if you fill it with too many links, you run the risk of having it marked as spam.

Strategy 3: Effective Summaries

The summary of your press release needs to capture attention of the reader. This is not only important for the search engine results page and display on the submission site, but you’ll also notice that many social media sites use this information summery as snippet as well. So make sure that it’s catchy!

In terms of length of the summery, it really varies between the submissions sites you use, but you may want to consider the limits on social media sites as well. Usually summaries between 150 to 200 characters are the best. If you’d like to give readers an optional title for sites such as Twitter, keep them even shorter (less than 100 characters).

Strategy 4: Press Release Content

The whole point of writing and distributing a press release is that you are feeding a news story to your reader. Your readers don’t want to read a ‘how-to’ style article nor they want to read a blog entry. A press release is not an article, a blog post, an advertisement or a chunk of copy from your website. It is an actual event that your company has been involved with or a product that you are launching.

People want to see your company innovating and helping the community to solve problems, so make sure you show them that.

Strategy 5: Topic, Frequency & Audience

The topic of your press release needs to be chosen wisely. If you are the maker of a product that doesn’t sell very well, and you’ve decided to discontinue it, chances are that this isn’t something you want to advertise via press release. If you’re replacing it with a new and innovative product, you’ll find that the press release will work well in your favor.

You should also decide before hand how frequently you would like to publish your press releases. The best strategy is to publish your press releases often enough that will make your business stay in the minds of your target audience, but you have to make sure that you don’t want to look like a spammer either. How often you need to submit press releases will vary depend on your industry, how many competitors submit regularly, and how often you have something to write about.

Also make use of the ‘About’ section as the advertisement for your company. Never leave your full contact information out even though you don’t get that many offline leads from your press release. Having a full address just makes your business look more authentic. Finally, always use Images, Videos or even audio to spice up your press release. It just makes a boring document more interactive and appealing.

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