VREBC – Virtual Real Estate Bar Camp Preview – Mortgage Blogging

I had the pleasure of spending 30 minutes this morning with Steve Rosenbaum recording a preview of my “Mortgage Blogging Success” presentation for VREBC – Virtual Real Estate Bar Camp, which is November 17 @ 3:15-3:45 pst.

Listen to the preview call: SteveRosenbaum.com

VREBC – Virtual Real Estate Bar Camp Class Description:

Mortgage Blogging Success –

Mortgage Originators – Learn how to position yourself as an invaluable asset to your social media savvy referral partners by providing them with the three things they care about more than leads, low rates and returned phone calls…

In this 30 min virtual real estate marketing presentation, I’m going to show full-time loan officers  2 proven strategies that will allow them to leverage their real estate agents’ online presence for the purpose of building trust and brand association with their the agents’ teams and clients.

Regardless of whether or not the loan officer has their own high traffic blog or web site, they can spend 15 min a day following a simple system to position themselves online as the trusted resource for all of social media conscious agents in their city, while capturing the attention of potential buyers.

We’ll also briefly cover a few of the powerful social media tools that fuel this daily search engine marketing program.

Overview:

While marketing and developing relationships with good real estate agent referral partners are essential components of building a mortgage practice, true loan officers are busy dealing with regulation, changing guidelines, meeting closing dates and servicing existing clients.

Unless you’ve got a full-time acct rep like title companies do, it is nearly impossible to be everywhere at once.

I believe that establishing a solid referral relationship with agents and past clients boils down to building trust.

How does social media play a role in developing trust?

Producing excellent, valuable content that agents can share with their clients is the first step in developing trust with your agent teams and their clients.

It is essential to articulate these complex mortgage processes to a client in a manner that gives them peace of mind, and an overall perception that you have experience, understand all of their fears and anxieties, and most importantly, know what their questions are going to be ahead of time.

The process is simple:  Research, Write, Promote.

However, it is how the loan officer executes that strategy that will make the most impact with their business building and marketing efforts.

There are several social media tools that allow loan officers to gather the most relevant and timely information, develop a resume of online content and get the message out in the direct path of their target audiences.

What’s the overall objective?

To put the web to work for you, so that you can focus on the vital tasks of being a loan officer, such as closing loans and servicing clients.

Why should loan officers come to vrebc?

Agents are obviously paying attention to the web, so it is essential that mortgage originators become more familiar with this stuff as well.

Our industry needs true professionals representing us out there in the spotlight more than ever, so my main goal is to show loan officers how they can bring some self-respect back to their online activities.

Listen to the preview call: SteveRosenbaum.com

Tagged as: mark madsen, mortgage blogging, vrebc