Do you focus on the long tail?

I am a big proponent on targeting long tail keywords.  Sure, a single long tail phrase may bring in less traffic than a single short phrase, but long tail keywords are so much easier to convert.  Click the screenshot below to see just how powerful long tail SEO is.  This is long tail “organic search” traffic that came into one of our sites for a campaign we did for a client.  As you can see from this screenshot, this campaign drew in 8,424 visits from 8,186 different search phrases in 1 month.  Yes you read that right – 8,186 different search phrases all from long tail.

Long Tail Organic Search Traffic Results

Following are a few reasons why I am such a big fan of long tail

• Specific multi-word search phrases are much easier to rank in search engines than generic single keyword or short keyword phrases.
• Long tail, from our experience, has higher sales conversions because the visitors find exactly what they are looking for.
• Google loves content.  Creating lots of different pages targeting many different long tail keywords gives Google and other search engines more pages to index.
• Easier to rank + higher conversion + lots of indexed pages = increased bottom line.

Note: make sure your targeted pages are not duplicate content and are very specific to the long tail you are targeting.  Your targeted pages should be useful to the visitors that land on them and give them exactly what they are looking.

Go Smart Solutions, LLC Misty Lackie – CEO http://www.gosmart4u.com LinkedIn: gosmartsolutions Twitter: @gosmart4u Facebook: gosmart

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