In a recent blog post regarding generating real estate leads I spoke about creating a “discussion” around blog posts using social media. I theorized how this “buzz” could improve search engine rankings which, in turn, would help an agent build their book of business.
I concluded that interesting content about your niche real estate market was the key factor in starting the discussion. But it doesn’t hurt to make it easier on your readers to share blog posts.
When I began using a WordPress plugin called sociable on my blog, retweets and social bookmarks for my articles increased drastically. OK, but how does this help me? What I noticed was that not only were blog posts being pushed higher in Google’s search results, they were remaining in the index for a longer period of time. This means more reads and a better chance at capturing leads.
So, if you don’t already have a sharing widget on your blog, try one and let me know if you see the same results.
Popular Sharing Widgets
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Agreed, adding social media share tools to blog posts are a great way to drive traffic to a site. It helps to spread the posts, making it easy for the readers to distribute, In addition, it is a great way to engage with our social networks and put valuable content out into the world.