Being a licensed real estate agent you learn quickly that networking is the key to your success. Making sure that you are well-known in the industry could mean the difference between success and failure in your real estate career. Word of mouth is a fantastic way to build business, but you must first have the customers to satisfy before word of mouth will be a successful marketing strategy. In the meantime, there are a number of simple networking strategies that will get your name out there.
The traditional networking styles that have been used for years in the real estate industry still do the trick today. Whether you have a New York real estate license or a California real estate license, a good old fashioned open house is a tried and true networking must. Having a brokers open is a great way to meet other area professionals and make sure they know you and the properties you have listed. A well-orchestrated open house can produce more than potential customers; it can produce a significant number of contacts in the industry.
Another traditional way to network with your professional peers is attending networking social events. If you are attending or even hosting mixers with other real estate industry professionals can be a networking gold mine. Conferences are yet another in person networking strategy that yields great success. A great example is the 2010 Real Estate Leaders Conference will be held in New York this April. This is certain to be a treasure trove of networking opportunities for not just New York real estate licensees, but real estate professionals from across the country.
These networking techniques can be translated into the virtual world of real estate that exists in the computer age. The same type of open exchange of information that you can find in person at a real estate conference can be done using the internet. There are a seemingly infinite number of blog sites on the World Wide Web with a huge national audience of real estate industry professionals to gain information from as give information to. The internet has made it possible to network with other licensed real estate agents anyplace in the world no matter where you are. Becoming a regular contributor of quality information to well-recognized real estate blogs is a great way to market yourself and your expertise to a huge audience.
Social networking sites like Facebook and Twitter can allow you to hold an open house for an audience outside your neighborhood. Posting virtual tours, photographs, and constantly updating inventory information using these websites increases traffic to your website tremendously. As you build up your list of fans and followers, you increase your networking reach that much further.
These networking techniques have proven to be more than just a benefit to new real estate licensees; they are essential to achieving and maintaining a successful real estate career. No matter where in the country you have earned your real estate license, networking is crucial to your success.


Hello David, nice to meet you. I agree completely. Networking is the way of the real estate professional and in my opinion, social networking sites make networking much more convenient. Good post.
Jim Adams – CEO
New Homes Directory .com