In Order to build a client’s confidence in you, you must first have confidence in yourself. Confidence is built by thoroughly learning your business, keeping up to date on industry changes and market trends, and developing your communication and negotiating skills.
Honesty, integrity, eagerness, and enthusiasm in helping your clients to achieve their real estate goals are characteristics that will always prove rewarding. Let your client’s know you are sensitive to their needs, and be sure to ask the questions that will give you the information you need to get the results they want.
Honesty, in particular, is a vital tool in building a client’s trust and loyalty. For example, if you don’t know the answer to a question or must confront a problematic situation for which you have no immediate solution, say so, and inform the client that you will use your contacts and resources to get the proper answers.
Build comfortable relationships with individuals and companies that can be of help to your clients, such as movers, real estate attorneys, CPAs, home repair specialists, house painters, landscapers, etc.
If you are representing a client as the listing agent, be sure that you have thoroughly researched and evaluated the neighborhood in order to help your client to reach a realistic selling price.
Be brutally honest in this regard, if your client insists on setting an asking price that is too high for the area, and you know that the property will not sell at that price, tell your client in no uncertain terms, that listing the property at an unrealistic selling price will be a waste of everyone’s time.
As the listing agent, you can further gain your client’s confidence in your judgment by offering advice on “staging” the home so that the property will show its best to prospective buyers.
This is another thing to keep in mind. It would be a good idea for listing agents to know a thing or two about the proper staging of homes. It’s certainly to your advantage, since proper staging is an important factor in increasing the chances of a quick sale.
As a buyer’s agent, people skills and negotiating skills on your part are vital tools in helping to successfully close a deal. Bringing buyer and seller together and initiating a sense of trust, cooperation and willingness to compromise if necessary, from the outset, will go a long way towards easing tensions and ensuring that negotiations will go smoothly.
Bottom line: team up with an agency that has the experience, resources and knowledge to back you up in the field, and has the same client satisfaction goals that you consider important, and success will be yours.


This is so true for the mortgage industry as well. With so many changes, sometimes daily, we DON’T know everything. But being confident, trustworthy and ethical in our dealings will ultimately take us further with clients than having the answer that minute. I value the relationships I have built with clients and don’t do things that won’t benefit them. Sometimes saying NO to what they think is the best option IS the best thing to do! Thanks
Being honest is the most important thing in building a relationship with a buyer or seller. And you will never get to represent the buyer or seller if you have no confidents in yourself. Clients see if you are not comfortable in a situation, which makes them feel like you are not being fully honest with them or you just feesing them bull. The best thing to do is know that you have resources for anything that you want being the internet, mentors, or even brokers. Clients want to feel like if they have a question you are the person with that answer and if you do not have the answer they would like to hear that you will find the answer and know it is 100% right not the 85% right answer you are not sure is right or wrong.