Our tag line for the Columbus Home Show Team is “High – Tech with High – Touch”. Over the last couple of years we have drastically improved the High Tech portion of that tag line but along the way we somehow lost some of the high touch. We have lately realized that we have to go back and improve our high touch portion.
We have improved the quality of our websites, increased our rankings, added additional ways clients can search for homes, added an email newsletter, and automated our home search delivery. All these tech advances are great and in some ways connect with our clients. The only thing is that somehow as the automated technology takes over – we lost some of our personal touch. Lately we have recommitted to the personal touch portion of our efforts.
Our new high touch commitment includes:
Personal hand written notes…….our goal is for each of us to send out five per day. Pretty easy if you include new clients, past clients, other agents, and friends! 5 per day should be a cinch only requiring commitment.
Listing reports with hand written recommendations and observations
More pictures and information about our team on our website included in every page of the site so that the client feels like they know us even before they meet us.
Our automated drip campaign will include more introductions and links back to our team members.
Emails coming directly from our team members rather than from the generic team.
All in all we want our clients to be connected to us and not just our automated technology!! I would love to hear your thoughts on other ways we can improve the high touch portion of our system.
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Sounds a lot like the tag line for Thompson’s Realty in Phoenix – “The power of technology with a personal touch”. Coincidence?
If you mean “High-Tech with High – Touch” . It is similar idea but not copied if that is what you mean.
I was using that tag line way before I heard of Jay Thompson. I did meet Jay about a year ago and have lots of respect for him.
I am pretty sure that neither Jay or I are the only ones who have thought of combining those 2 ideas.
I’m pretty sure too!