Social media has become a basic aspect of marketing for every industry. The direct personal communication derived from social media has made it especially useful for REALTORS®. However, REALTORS® are posed with the same challenges faced by every business attempting to aggregate their marketing strategies via social media. One of the principle challenges is simply managing social media traffic from different social media sites.
Social Media Dashboards
To manage it all, social media dashboards have been developed. Two of the most popular are Hootsuite and TweetDeck.
HootSuite
Hootsuite helps you to update several social media networks at once instead of needing to visit each one individually. It allows for the management of multiple contributors, lets you pick the best time and date to send out updates, helps in tracking mentions of your brand or industry, and lets you track results among other features.
Tweet Deck
Tweetdeck allows users to send and receive tweets and view Twitter profiles on a number of social media sites. One of the nicest features of this program is that categories can be assigned to people they follow.
Both of these social media dashboards are easy to use and help REALTORS® optimize their networks by greatly facilitating social media communication with potential clients. In helping to organize social media communication, they also make it more efficient.
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