Greatest Luxury Video of All Time?

What is one of the top ways that luxury real estate marketing stands out from any other type of niche? If I could summarize this in one single word, it would be “lifestyle!” In order to truly gain the attention of your audience and make a lasting impression, you should certainly set this as a core focus of your marketing strategy.

Of course, there are other important factors to recognize such as convenience, family friendly neighborhoods, top notch perks/amenities, beautiful views, the overall investment, etc. However, when all these things are truly considered, there is no denying that these are the very central elements that constitute lifestyle.

Naturally, buying a luxury home can be a very exciting time for a prospect that is looking for a “move up property.” Therefore, implementing a luxury real estate marketing strategy that makes a point to help your audience “experience” some of the benefits and lifestyle of their potential dream home could have a huge impact.

One of the greatest examples of this that we ever came across was a video that was done by Eric Lavey from Beverly Hills when listing a property that was just shy of one million dollars. As we discovered, this home was sold in less than thirty days, and he attributes his success to this single video listing.

Now, it is evident that Eric chose to work with a professional producer in order to put together this luxury real estate marketing video. However, the idea behind this is not to suggest that your strategy must follow this exact same mold.

Rather, this is meant to inspire you to think even more creatively when featuring your next property listing. The power behind using video marketing for this particular purpose is unmatched, and there are so many great ways that this can be used in order to literally bring each home more to life for your buyers.

Yet surprisingly, a large majority of agents are not even using video for their marketing efforts, so this would be an ideal first step to take. Therefore, test out different techniques for your luxury real estate marketing plan that help to better promote both the home and the local community.

Now, there may be several other ways that this same exact concept could be followed when taking pictures, writing text ads, or conducting lead capture as well. So, how can you use this strategy to build more upon benefits and lifestyle than simply features? Please share any real life examples or ideas you may have below…