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Exceed Customer Expectations or Deal With the Consequences

Exceeding customer expectations has never been more important than it is today. Real estate brokers and agents need to go above and beyond the call of duty to compete in this market.  Many new home buyers and sellers are turning to the Internet in search of an efficient way to complete the process themselves.  However, [...]

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You Didn’t Get My Message? How Is That So?

Communication is key for success in the real estate industry In addition to establishing relationships with a network of potential clients, you also need to make your communication with them as efficient as possible. This is especially important for new clients. If someone calls or emails you for the first time, they expect a prompt [...]

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Technology for Real Estate Makes For More Satisfied Customers

Today’s home buyers and sellers expect a certain degree of service when working with a REALTOR®. Professional, helpful, and friendly behavior is great, but many new buyers and seller are unfamiliar with the process and assume they’re REALTOR® will do whatever they can to make it as simple as possible. What New Home Buyers and [...]

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Great Customer Support, The Foundation of Great REALTORS®

Providing great customer service is a foundation of good business practice no matter what the industry. Whether selling cars, washing windows, or helping folks find the home of the dreams, good customer service is a big factor in acquiring and maintaining business. People want to be treated with sincerity, patience, and appreciation. Go above and [...]

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Not Organized? Not Productive.

This week, our theme was the importance of working in an organized fashion. Organization is vital to success. You’ll have a firm grip on the things going on in your life. If you’re spending several minutes or an hour just to find one document, you aren’t going to succeed in the real estate industry. You [...]

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Using Twitter Lists to Organize Your Contacts

Powered by: DotLoop If we’ve learned anything from social media, it’s that not every contact falls into the same category. You probably aren’t going to send out the same information to current clients as you would prospective clients. You may want to send introduction information to new contacts while friendly updates might be more suitable [...]

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How Organization Leads to Optimization

You may be familiar with the saying, “A cluttered desk is the sign of a cluttered mind”. If you’re like many people who let documents, notes and important information pile up with no method to the madness, it can be difficult to stay organized. Organize your Office A high degree of organization helps you to [...]

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How Are You Using Technology to Communicate With Customers?

This week, we focused on the importance of leveraging technology to better communicate with clients. Although good communication sounds like a no-brainer (and especially so in the world of real estate), there are a number of REALTORS® not taking advantage of the tools available to improve their relationships.  Thus, we provided some insight to help [...]

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How Social Media Dashboards Boost Your Online Presence

Powered by: DotLoop Good, solid communication is vital to success in the real estate industry. However, It can be tough to establish and nurture relationships with lots of potential clients. That’s why many REALTORS® have begun leveraging social media dashboards to aggregate their contacts for more effective and efficient way to direct their communication activities. [...]

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For REALTORS®, The Answer Is In “The Cloud”

You’ve probably heard about “the cloud” in association with technology and the Internet. Phrases like “cloud-based solution” or “working in the cloud” seem to spring up in most technology-related conversations these days. Reason being, the cloud has completely changed the way we use the Internet. What cloud-based technology means for REALTORS® in the simplest terms, [...]

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Leveraging Technology to Better Communicate With Customers

Every REALTOR® knows how important it is to establish relationships with potential clients, but some fail to understand the equal importance of nurturing those relationships. After meeting potential clients, you need to follow up and begin the process of building an actual relationship. The Power of Good Communication Good communication is the basis of any [...]

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For REALTORS®, Being Proactive is the Name of the Game

This week we talked about the importance of being proactive by incorporating the Boy Scout motto of “Be Prepared” into your everyday strategies. This basic idea helps you to keep thinking ahead and equipping yourself to overcome challenges that are thrown your way. Read: Simplify Your Life With Forward Thinking On Tuesday, we touched on [...]

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Optimize Your Network With Social Media Dashboards

Social media has become a basic aspect of marketing for every industry. The direct personal communication derived from social media has made it especially useful for REALTORS®. However, REALTORS® are posed with the same challenges faced by every business attempting to aggregate their marketing strategies via social media. One of the principle challenges is simply [...]

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Simple Yet Effective Technology: RSS Feeds and Email Alerts

The increased efficiency, productivity, and transparency derived from quality real estate software can’t be denied, but it shouldn’t be the only type of technology in a REALTOR’s® arsenal. There are other simple (and often free) technologies available that are often overlooked. These simple technology solutions include RSS Feeds and email alerts. RSS Feeds Dubbed “Really [...]

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Simplify Your Life With Forward Thinking

The Boy Scouts have a simple, yet wise and effective motto to live by: “Be Prepared”. They’re just two words, but anyone who incorporates them into their everyday life is capable of responding to any number of challenges. People who follow this motto in business are likewise capable of dealing with challenges and barriers that [...]

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Leveraging YouTube™ to Connect With Customers

With nearly 500 million unique visitors per month, YouTube™ frequently ranks among the most highly trafficked websites in the world. Many REATLORS® are using YouTube™ for the same reason any other businesses do: millions of people use it every day! It’s a fantastic platform to showcase properties, introduce yourself, boost your brand and inspire people [...]

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Engaging Your Customers to Better Serve Their Needs

Social media differs in a very fundamental way from traditional websites. Where a traditional website’s content is static, social media updates in real time with the contributions of users. Real estate technology solutions are also making it possible for REALTORS® to facilitate interactive engagement throughout the home buying and selling process for their clients. Engagement [...]

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How Your Smart Phone is Changing the Real Estate Industry

Powered by: DotLoop, Where Deals Get Done™ If you’re mostly using your smart phone to talk to clients, you’re doing yourself and that invaluable device a serious disservice. Anyone with an iPhone or Android probably needed a device capable of doing far more than talking on the phone. Your smart phone was designed to do [...]

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When Is Your Office Going Paperless?

Using digital materials for marketing, advertising and other purposes has a number of benefits compared to using printed materials. Digital files are much easier to transport, distribute and can save a company thousands of dollars in printing costs. The cost-effective nature of digital documents has been a strong incentive for many large companies to cease [...]

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