Real Estate Industry Blog » Jeff Logue

Case Study: Facebook Ad CTR Jumps by 2000%

Jeff Logue — Fri, 10 Feb 2012 19:18:16 +0000

Recently we began to run a test campaign for our Facebook real estate marketing, and the results have proven to be outrageous. In fact, many of our clients have chosen to implement this very same strategy and have realized a very strong ROI by following some simple but powerful tips. However, our original numbers were [...]

Will Real Estate Social Marketing Overtake SEO?

Jeff Logue — Mon, 09 Jan 2012 12:21:47 +0000

Nothing catches the attention of inquiring minds better than stories of doom and gloom. And for those who have been keeping a watchful eye on the ever increasing hype over how real estate social marketing will completely overtake SEO may relate to what I’m about to say… Shenanigans! That’s right, I’m totally calling their bluff. [...]

Imperfect Real Estate Marketing Videos Make More Money!

Jeff Logue — Thu, 08 Dec 2011 18:44:42 +0000

This may shock you, but I bet that if you were to measure the results between an agent that strives to create perfect and “professional” real estate marketing videos against another that took constant action and didn’t stress over the small details…the latter would win out every single time. And here’s why. Anytime we have [...]

How Would You React If Your Broker Requested This…

Jeff Logue — Thu, 01 Dec 2011 19:58:48 +0000

Let’s role play for a moment. Pretend that I was your broker, and one day I decided to call you into the office to update you on a few changes that were being made. Since I had been researching and learning more about the power of implementing online real estate marketing strategies, it became apparent [...]

Greatest Luxury Video of All Time?

Jeff Logue — Wed, 02 Nov 2011 21:30:59 +0000

What is one of the top ways that luxury real estate marketing stands out from any other type of niche? If I could summarize this in one single word, it would be “lifestyle!” In order to truly gain the attention of your audience and make a lasting impression, you should certainly set this as a [...]

How to Stand a Head Above Your Competition

Jeff Logue — Wed, 05 Oct 2011 19:57:06 +0000

I once heard Sam Walton, founder of Walmart say, “Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.” This is priceless information for your real estate marketing plan on so many levels. First of all, consider [...]