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	<title>Real Estate Industry Blog &#187; Mark Green</title>
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		<title>Mortgage CRM Budgeting &#8211; How Much Should I Spend?</title>
		<link>http://www.wannanetwork.com/2009/05/11/mortgage-crm-budgeting-how-much-should-i-spend/</link>
		<comments>http://www.wannanetwork.com/2009/05/11/mortgage-crm-budgeting-how-much-should-i-spend/#comments</comments>
		<pubDate>Mon, 11 May 2009 15:58:30 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://wannanetwork.com/mortgagecrm/?p=72</guid>
		<description><![CDATA[We all know that our client database ought to represent our #1 source of business.  However, I&#8217;m often asked how much one ought to budget toward marketing to existing clients. My recommendation: An easy rule of thumb is to allocate $1 per month toward your Mortgage CRM budget.  So if you have 500 clients in [...]]]></description>
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		<title>New Top of Mind Blog</title>
		<link>http://www.wannanetwork.com/2009/01/03/new-top-of-mind-blog/</link>
		<comments>http://www.wannanetwork.com/2009/01/03/new-top-of-mind-blog/#comments</comments>
		<pubDate>Sat, 03 Jan 2009 13:07:43 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=70</guid>
		<description><![CDATA[Big shout out to Dustin Dempsey of Playforward Designs and Mark Madsen for creating an easy-to-use and robust site for us. I&#8217;m going to keep this blog alive but if you&#8217;re looking for 10x the ideas, execution strategies and straight dope on mortgage CRM, be sure to subscribe to our RSS feed at the Top [...]]]></description>
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		<title>DIY Mortgage CRM &#8211; You Could&#8230; But Should You?</title>
		<link>http://www.wannanetwork.com/2008/12/29/diy-mortgage-crm-you-could-but-should-you/</link>
		<comments>http://www.wannanetwork.com/2008/12/29/diy-mortgage-crm-you-could-but-should-you/#comments</comments>
		<pubDate>Mon, 29 Dec 2008 23:03:54 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=67</guid>
		<description><![CDATA[Happy Holidays everyone. One of the most common objections I face in selling Top of Mind Networks comes from the &#8220;do it yourselfer&#8221; who prefers keeping CRM activity in-house.  What follows is a brief overview of the main reasons people typically give me for doing it themselves along with my rationale for outsourcing as much [...]]]></description>
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		<title>Proving Myself Wrong with an Email Campaign</title>
		<link>http://www.wannanetwork.com/2008/12/16/proving-myself-wrong-with-an-email-campaign/</link>
		<comments>http://www.wannanetwork.com/2008/12/16/proving-myself-wrong-with-an-email-campaign/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 15:16:01 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=63</guid>
		<description><![CDATA[I don&#8217;t think it&#8217;s right to just talk about success stories in a blog.  I think there&#8217;s just as much, if not more, to be learned with our failures. Top of Mind Networks&#8217; Surefire System features a component we call our &#8220;One to One&#8221; email solution.  This solution features three email &#8220;Themes&#8221;, each with quarterly frequency: Theme #1:  [...]]]></description>
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		<title>Mortgage CRM &#8211; Innovation Alert</title>
		<link>http://www.wannanetwork.com/2008/12/04/mortgage-crm-innovation-alert/</link>
		<comments>http://www.wannanetwork.com/2008/12/04/mortgage-crm-innovation-alert/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 15:53:26 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=49</guid>
		<description><![CDATA[Last Tuesday, the Fed announced that they’ll purchase up to $600 billion in mortgage backed securities.  Mortgage rates plummeted dramatically for a short while, but began heading back up later in the day.  You probably got a few refi applications, but not as many as you’d have liked. I’d like to thank Scott Evans of [...]]]></description>
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		<title>A Good Problem To Have</title>
		<link>http://www.wannanetwork.com/2008/12/03/a-good-problem-to-have/</link>
		<comments>http://www.wannanetwork.com/2008/12/03/a-good-problem-to-have/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 15:21:25 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=47</guid>
		<description><![CDATA[One of my earlier posts discussed the events of Tuesday, November 25th, and how the Top of Mind Networks Surefire System helped our clients identify literally thousands of refinance opportunities &#8211; automatically. I guess we at Top of Mind learned what seems like a funny lesson now &#8211; our system is so powerful that the [...]]]></description>
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		<title>If Your Mortgage CRM Has Been In Place&#8230; Today&#039;s the Day You Were Waiting For</title>
		<link>http://www.wannanetwork.com/2008/11/25/if-your-mortgage-crm-has-been-in-place-todays-the-day-you-were-waiting-for/</link>
		<comments>http://www.wannanetwork.com/2008/11/25/if-your-mortgage-crm-has-been-in-place-todays-the-day-you-were-waiting-for/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 20:50:17 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=45</guid>
		<description><![CDATA[As I write this post, the Fed has announced they&#8217;re buying Mortgage Backed Securities and rates dove 75 basis points on the news &#8211; almost instantly.  Needless to say, there&#8217;s some gold in your database. If you had Top of Mind Networks&#8217; Surefire System, you&#8217;d be receiving &#8220;Opportunity Alerts&#8221; notifying you which borrowers could benefit from [...]]]></description>
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		<title>Price Sensitivity and You</title>
		<link>http://www.wannanetwork.com/2008/11/21/price-sensitivity-and-you/</link>
		<comments>http://www.wannanetwork.com/2008/11/21/price-sensitivity-and-you/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 19:17:52 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=40</guid>
		<description><![CDATA[In speaking to originators all over the country, I&#8217;m hearing that many of you are struggling to make ends meet.  Inevitably, when facing declining revenues we all tend to pull back the reins on spending &#8211; and for good reason.  To be honest, we at Top of Mind Networks have reduced our operating costs by nearly [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why You Should Outsource Core Mortgage CRM Activity</title>
		<link>http://www.wannanetwork.com/2008/11/17/why-you-should-outsource-core-mortgage-crm-activity/</link>
		<comments>http://www.wannanetwork.com/2008/11/17/why-you-should-outsource-core-mortgage-crm-activity/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 14:56:36 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=36</guid>
		<description><![CDATA[I just got back from Mortgage Success Source&#8217;s Mastery Business Plan (MBP) event in Las Vegas.  If you&#8217;ve never been, I highly recommend you check it out.  The site is www.masterybusinessplan.com.  I always come home inspired and ready to implement new ideas. Perhaps my favorite thing about MBP was networking with many of the industry&#8217;s top [...]]]></description>
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		<title>The $10 Closing Gift Your Clients Will Love</title>
		<link>http://www.wannanetwork.com/2008/11/04/the-10-closing-gift-your-clients-will-love/</link>
		<comments>http://www.wannanetwork.com/2008/11/04/the-10-closing-gift-your-clients-will-love/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 16:03:22 +0000</pubDate>
		<dc:creator>Mark Green</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.wannanetwork.com/mortgagecrm/?p=32</guid>
		<description><![CDATA[At Top of Mind Networks, we&#8217;ve asked hundreds of mortgage professionals what they give borrowers as a closing gift.  Here are the three most common answers: 1)  Nothing 2)  Gift Basket 3)  Gift Certificate None of the three ideas above are ideal.  Here&#8217;s why: a)  They&#8217;re expensive &#8211; a nice gift basket/certificate will typically set [...]]]></description>
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