Real Estate Industry Blog

How important is social networking for real estate agents? In today’s market social networking is increasingly getting more important. What you post about yourself is really the first impression. Employers have easy access to social media to decide if they want to hire you or not.  Are the photos you have up on Facebook or [...]

Just a few years ago we didn’t know what a QR code was. It just seemed like another piece of technology that we didn’t understand. With that said it does seem to make sense to have a tool that can relay the information you want to the people who want it at the click of [...]

Now that the real estate slump has been declared over and real estate markets begin to heat up, it’s a good time to refresh ourselves with “agent speak”. Are some listing agents lying, stretching or just dumb? If even a fraction of listings existed as represented, buyer nirvana would be found. Puffery and exaggeration are [...]

In 7 seconds you’ll decide whether to continue reading this, if you want to open that listing, if my site is worthwhile or if you want to work with me. If your home is listed and a buyer is reviewing it, you’ll have about that same amount of time to hook them. If that listing [...]

Selling a home in a buyer’s market can be challenging, but there are a number of guidelines home sellers can use to make the process more successful. Here are some of the top tips to selling your home quickly and profitably. Clean Sweep Some of the most important tips are also the most basic. Preparing [...]

Are you looking for a website solution that’s easy to use and won’t slow you down? Then it’s time to check out WordPress! Whether you choose to hire a WordPress developer or simply do it yourself, this is by far the most user-friendly platform we have ever come across. In fact, by utilizing this platform, [...]

Tough times in the real estate market have given way to some creative strategies to keep business going. Although sales may be harder to come by, some of the resourceful new ways that real estate licensees are doing business are really making a difference. These days it takes more than mowing the front lawn and [...]

In 7 seconds you’ll decide whether to continue reading this, if you want to open that listing, if my site is worthwhile or if you want to work with me. I’m going to to the same to you. Instead of seizing that moment, many agents fumble it away. According to the National Association of Realtors, [...]

The street name of a neighborhood can affect the asking price on a home, at least according to a new survey by Trulia. Trulia analyzed the median asking price per square foot among various types of address suffixes, like “Lane” and “Park.” Street addresses with the words “Boulevard,” “Place,” and “Road” were found to have [...]

1)  Pricing too high from the start. Fix: Statistics show that homes priced correctly when they first hit the market sell closer to the asking price than homes that start too high, then have to adjust downward. 2)  Using an odd list price, like $683,257. Fix: Always price in round numbers.  Agents search for homes [...]

Heading into the Fall season brings about a feeling of anxiety and concern for some home sellers. They fear that their home won’t be shown at as much or, worse, won’t sell. Of course it’s true that many buyers, especially those with school age children, want to be settled into their new home before the [...]

1. Accepting the buyer with the highest offer without regard to the other contractual terms. 2. Not properly handling multiple offer situations with multiple buyers. 3. Not properly handling back-up offers. 4. Entering into an agreement with no earnest money deposit from the buyer, or a very small amount. 5. Entering into an agreement before [...]

If you’ve seen The Dark Knight Rises, you know that there’s a huge tie in between Batman and his sidekick Robin. We see Bruce and Robin interact throughout the entire film in a very integrated way, almost as if they were born from the same cloth. They understand each other, and together they are much [...]

“Husband left us for a 22-year-old. House for sale by scorned, slightly, bitter, newly single owner.”  Ouch. No, this isn’t one of those Atlanta Housewives looking for another five minutes, this is from the Beaverton, OR…the Beaver State…where apparently active young beavers are on the loose and wrecking homes. The sign also reads “adulterers need [...]

Since the real estate market collapse in 2008 every year has begun with real estate pundits predicting the start of a turnaround in home prices. As we entered 2012, the recovery pundits were at it again; unfortunately, the real estate market seems to be ignoring their predictions. The housing market in the United States remains [...]

I was way ahead of the hotness curve on this one. Back in 2/11 we revealed studies that indicated that Good Looking Agents Sell More Homes and now the industry is playing catch up. I was moved by the article titled ” I Wasn’t Going To Buy This House Until I Saw The Realtor’s Headshot [...]

National Assciation of Realtors, Washington, D.C., United States (Photo credit: Wikipedia) The NATIONAL ASSOCIATION OF REALTORS® is predicting existing-home sales will jump 7 to 10 percent in 2012 to the highest level in five years, based on an “uneven but higher sales pattern” so far this year. Pending home sales fell a seasonally adjusted 0.5 [...]

Real Estate Listings in Casa Grande Arizona Rancho Grande is a community and subdivision in 85122 of Casa Grande. This beautiful community offers beautiful homes with nice larger lots and NO HOA. Yes, no HOA. You will enjoy the quick access to different parts of Casa Grande from Rancho Grande, and quick access to the [...]

When you’ve listed your home and your real estate agent is about to show it, the difference is in the details.  As potential buyers walk up to your house and open the front door, their senses go off like alarm bells.  First impressions are made in less than a few seconds.  The last thing you [...]

Recently we began to run a test campaign for our Facebook real estate marketing, and the results have proven to be outrageous. In fact, many of our clients have chosen to implement this very same strategy and have realized a very strong ROI by following some simple but powerful tips. However, our original numbers were [...]