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Finding A Luxury Laguna Beach Real Estate Agent

by on January 31, 2012

If you are in the market to sell your luxury Laguna Beach home and looking for an agent who specializes in marketing high end homes there are several things you need to incorporate in your search.  First, advertising your property to a broad base is crucial.  Homes that are listed for over $5 million dollars [...]

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Homes for sale in Tempe AZ – Tempe Real Estate

Homes for sale in Tempe AZ – Tempe Real Estate

by on January 29, 2012

Homes for sale in Tempe AZ Currently there are 259 active real estate listings in Tempe Arizona priced from $9,000.00 to $6,850,000.00 with an average price of $295,218, and a median price of $185,000.00. As you can see the homes for sale in Tempe AZ offers something for everybody. The active days on market for [...]

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Get Your Finances Ready for 2012

by on January 27, 2012

Key points • The new year is a great time to reevaluate where you stand financially. • Consider these five resolutions to reshape your finances in 2012, including tips on budgeting, estate planning and more. • Helpful information for everyone, regardless of age or income. It wouldn’t be the new year without resolutions. But whether [...]

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Will Real Estate Social Marketing Overtake SEO?

by on January 9, 2012

Nothing catches the attention of inquiring minds better than stories of doom and gloom. And for those who have been keeping a watchful eye on the ever increasing hype over how real estate social marketing will completely overtake SEO may relate to what I’m about to say… Shenanigans! That’s right, I’m totally calling their bluff. [...]

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Imperfect Real Estate Marketing Videos Make More Money!

by on December 8, 2011

This may shock you, but I bet that if you were to measure the results between an agent that strives to create perfect and “professional” real estate marketing videos against another that took constant action and didn’t stress over the small details…the latter would win out every single time. And here’s why. Anytime we have [...]

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RealEstateRag.com – Another Place for Realtors to Blog

by on December 6, 2011

Need another place to blog and build links? Check out RealEstateRag.com. I will continue to improve the site and make it prettier. Currently, I am using the Thesis wordpress template which seems to be SEO friendly. If you want to blog there just click on “WordPress Admin” in the footer and register. You will see [...]

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How Would You React If Your Broker Requested This…

by on December 1, 2011

Let’s role play for a moment. Pretend that I was your broker, and one day I decided to call you into the office to update you on a few changes that were being made. Since I had been researching and learning more about the power of implementing online real estate marketing strategies, it became apparent [...]

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Greatest Luxury Video of All Time?

by on November 2, 2011

What is one of the top ways that luxury real estate marketing stands out from any other type of niche? If I could summarize this in one single word, it would be “lifestyle!” In order to truly gain the attention of your audience and make a lasting impression, you should certainly set this as a [...]

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Not Organized? Not Productive.

by on October 14, 2011

This week, our theme was the importance of working in an organized fashion. Organization is vital to success. You’ll have a firm grip on the things going on in your life. If you’re spending several minutes or an hour just to find one document, you aren’t going to succeed in the real estate industry. You [...]

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Using Twitter Lists to Organize Your Contacts

by on October 13, 2011

Powered by: DotLoop If we’ve learned anything from social media, it’s that not every contact falls into the same category. You probably aren’t going to send out the same information to current clients as you would prospective clients. You may want to send introduction information to new contacts while friendly updates might be more suitable [...]

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Social Profiles SEO Resource

by on October 11, 2011

I ran across an article earlier this morning about social media profile optimization that I thought was an unbelievable resource, especially for those of us that do our own SEO for our websites. Whether you are building dofollow links or just overall branding, you need to make sure you are optimized correctly to gain exposure in [...]

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How Are You Using Technology to Communicate With Customers?

by on October 7, 2011

This week, we focused on the importance of leveraging technology to better communicate with clients. Although good communication sounds like a no-brainer (and especially so in the world of real estate), there are a number of REALTORS® not taking advantage of the tools available to improve their relationships.  Thus, we provided some insight to help [...]

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How Social Media Dashboards Boost Your Online Presence

by on October 6, 2011

Powered by: DotLoop Good, solid communication is vital to success in the real estate industry. However, It can be tough to establish and nurture relationships with lots of potential clients. That’s why many REALTORS® have begun leveraging social media dashboards to aggregate their contacts for more effective and efficient way to direct their communication activities. [...]

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How to Stand a Head Above Your Competition

by on October 5, 2011

I once heard Sam Walton, founder of Walmart say, “Ignore the conventional wisdom. If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.” This is priceless information for your real estate marketing plan on so many levels. First of all, consider [...]

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Leveraging Technology to Better Communicate With Customers

by on October 3, 2011

Every REALTOR® knows how important it is to establish relationships with potential clients, but some fail to understand the equal importance of nurturing those relationships. After meeting potential clients, you need to follow up and begin the process of building an actual relationship. The Power of Good Communication Good communication is the basis of any [...]

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For REALTORS®, Being Proactive is the Name of the Game

by on September 30, 2011

This week we talked about the importance of being proactive by incorporating the Boy Scout motto of “Be Prepared” into your everyday strategies. This basic idea helps you to keep thinking ahead and equipping yourself to overcome challenges that are thrown your way. Read: Simplify Your Life With Forward Thinking On Tuesday, we touched on [...]

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Optimize Your Network With Social Media Dashboards

by on September 29, 2011

Social media has become a basic aspect of marketing for every industry. The direct personal communication derived from social media has made it especially useful for REALTORS®. However, REALTORS® are posed with the same challenges faced by every business attempting to aggregate their marketing strategies via social media. One of the principle challenges is simply [...]

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Simple Yet Effective Technology: RSS Feeds and Email Alerts

by on September 27, 2011

The increased efficiency, productivity, and transparency derived from quality real estate software can’t be denied, but it shouldn’t be the only type of technology in a REALTOR’s® arsenal. There are other simple (and often free) technologies available that are often overlooked. These simple technology solutions include RSS Feeds and email alerts. RSS Feeds Dubbed “Really [...]

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3 Tips to Revamp your Home Listing

by on September 21, 2011

With the current real estate issues, properties can sit on the market for ages and fail to receive realistic offers. As a result, sellers become jaded and continue to lower the listed price without receiving much success. If the home you are trying to sell is at a standstill, what do you do? First, it [...]

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Leveraging YouTube™ to Connect With Customers

by on September 21, 2011

With nearly 500 million unique visitors per month, YouTube™ frequently ranks among the most highly trafficked websites in the world. Many REATLORS® are using YouTube™ for the same reason any other businesses do: millions of people use it every day! It’s a fantastic platform to showcase properties, introduce yourself, boost your brand and inspire people [...]

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