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Leveraging Technology to Better Communicate With Customers

Every REALTOR® knows how important it is to establish relationships with potential clients, but some fail to understand the equal importance of nurturing those relationships. After meeting potential clients, you need to follow up and begin the process of building an actual relationship. The Power of Good Communication Good communication is the basis of any [...]

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For REALTORS®, Being Proactive is the Name of the Game

This week we talked about the importance of being proactive by incorporating the Boy Scout motto of “Be Prepared” into your everyday strategies. This basic idea helps you to keep thinking ahead and equipping yourself to overcome challenges that are thrown your way. Read: Simplify Your Life With Forward Thinking On Tuesday, we touched on [...]

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Optimize Your Network With Social Media Dashboards

Social media has become a basic aspect of marketing for every industry. The direct personal communication derived from social media has made it especially useful for REALTORS®. However, REALTORS® are posed with the same challenges faced by every business attempting to aggregate their marketing strategies via social media. One of the principle challenges is simply [...]

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Simple Yet Effective Technology: RSS Feeds and Email Alerts

The increased efficiency, productivity, and transparency derived from quality real estate software can’t be denied, but it shouldn’t be the only type of technology in a REALTOR’s® arsenal. There are other simple (and often free) technologies available that are often overlooked. These simple technology solutions include RSS Feeds and email alerts. RSS Feeds Dubbed “Really [...]

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3 Tips to Revamp your Home Listing

With the current real estate issues, properties can sit on the market for ages and fail to receive realistic offers. As a result, sellers become jaded and continue to lower the listed price without receiving much success. If the home you are trying to sell is at a standstill, what do you do? First, it [...]

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Leveraging YouTube™ to Connect With Customers

With nearly 500 million unique visitors per month, YouTube™ frequently ranks among the most highly trafficked websites in the world. Many REATLORS® are using YouTube™ for the same reason any other businesses do: millions of people use it every day! It’s a fantastic platform to showcase properties, introduce yourself, boost your brand and inspire people [...]

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The Love Field Neighborhood of Dallas, Texas

There is an extremely popular airport in Dallas, known as Dallas Love Field Airport, which is often confused with the neighborhood Love Field, also in Dallas. The neighborhood, unlike the airport, and quite obviously, offers residential options, with many different homes, and a community with its own demographic – and a diverse one at that. The neighborhood is found in Northwest Dallas, lying to the southwest of the airport that bares its name.

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How Your Smart Phone is Changing the Real Estate Industry

Powered by: DotLoop, Where Deals Get Done™ If you’re mostly using your smart phone to talk to clients, you’re doing yourself and that invaluable device a serious disservice. Anyone with an iPhone or Android probably needed a device capable of doing far more than talking on the phone. Your smart phone was designed to do [...]

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Keep Your Emails Out of Spam Filters

According to Symantec Corporation 75.8% of the emails sent in the US in August 2011 were spam. It’s no wonder we all want our spam filters working overtime, saving us from having to sort through all that junk. Still – when you send an update on a deal, a carefully crafted message to your professional [...]

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Strategic Database Marketing to Increase Sales

Strategic Database Marketing to Increase Sales

Dull topic? Not when you start closing more deals and making more money! The sales person with the largest database (who follows up with that database) wins! And I will share with you a technique to automatically follow up with your database for 5 years for FREE!

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Using Google + In Your Real Estate Business

The popular search engine “Google” recently  released its own version of social media with Google +. It has a number of applications but many people aren’t aware of them, nor know how to leverage them for businesses purposes. The following is a brief explanation of some basic Google + applications and whether or not they [...]

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Link Bait Ideas For Real Estate Sites

It’s high time I get back on my link building horse and write about what I do best: ranking like a boss. This time we’ll talk about link bait possibilities I use for my clients and force you folks into linking differently. For the most part, a lot of the agents out there are hell [...]

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Using Facebook’s Goup Chat Feature to Connect With More Clients

Posted by: DotLoop, Where Deals Get Done™ Facebook has made such an immense impact on human interaction over the last few years that a feature-length film has already made about this social media phenomenon. Although many debate the best ways to use Facebook in a business sense (as ideas are constantly changing), most advertising experts [...]

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Are You Using LinkedIn To Market Yourself?

Posted by DotLoop: Where Deals Get Done™ While Facebook is still considered the social media giant, there is another social media site considered to be more useful by many professionals. This site is “LinkedIn” and if you haven’t signed up yet, you’ve no doubt seen invitation messages sent from your email contacts. What can LinkedIn [...]

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Being Hyperlocal: Why It Matters and How to Do It

We all know that real estate is about “location, location, location.”  Bringing that concept to your blog content can be a great way to 1) drive more traffic to your blog; and 2) position yourself as the local real estate expert. Here’s why: most home buyers have an idea of where they want to live [...]

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5 Agents And 5 Marketing Questions For 2011-2012

I thought I’d switch things up and do a crowdsourced article for my next piece here. It’s a long weekend here in Canada so I’m spending some time with the sun and beer, less on writing. I have had the pleasure of making friends with a lot of agents, and these five guys are some [...]

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How Valuable is Blogging for Real Estate Pros?

Posted by: DotLoop, Where Deals Get Done™ A perennial aspect of working in real estate is gaining the confidence of potential clients. That’s why establishing and maintaining relationships is such a vital aspect of real estate. Nevertheless, constraints are often placed on the amount of deals you complete because there’s so little time, for so [...]

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Is Facebook Video Calling Beneficial to REALTORS®?

Social media giant, Facebook, recently partnered with Internet video chat service, Skype, to provide users with video calling. The added video-calling feature marks another step in the evolution of social media as it increases transparency between all parties. The new dynamic in social media communication presents opportunities to professionals striving for interactive business. What can [...]

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Backlink Analysis Done Right

It’s 2011 and links are still dominating the search algorithms across the board, and knowing what’s going on at the link level is an essential step. I do at least 10-20 hours if link profile analysis a week, so let’s go over some tools that make life easier.  Knowing what your competitors are doing link [...]

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Organic vs PPC Traffic

The other day I was talking to Kevin Hughes of Boise Idaho real estate and we were discussing traffic to our real estate websites. Kevin is starting to concentrate more on SEO and generating organic traffic to his website. He has been relying on pay per click (PPC) for traffic (and doing quite well I [...]

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